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Roland van Ipen­burg
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Apro­pos twit­ter

Thurs­day 26 March 2009 03:37

First on mar­ket­ing­facts I was read­ing some­thing about Guy Kawasa­ki's keynote. Then I saw his So­cialSur­vey, which at that point had about 2 out of 3 for "I'd rather see it go away". That's not sur­pris­ing, since mar­ke­teers are get­ting ready to move in and move real peo­ple out, flee­ing to the next thing that mar­ke­teers haven't yet start­ed to ex­ploit. As I un­der­stand Guy is say­ing: Twit­ter is a great tool for mar­ke­teers to pre­tend to like every­one, but re­al­ly ig­nore al­most every­one, au­to­mate every­thing so you don't have to both­er with it and then spam it till it's dead. You know, like e-mail and blogs be­fore twit­ter.

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