%HTMLlat1; %HTMLsymbol; %HTMLspecial; ]> New LÄTTA packaging
Roland van Ipen­burg
To be stolen or blogged

New LÄTTA pack­ag­ing

Tues­day 17 Fe­bru­ary 2009 12:59

I'm no Fon­tanel, but I do no­tice when stuff I use dai­ly changes it's pack­ag­ing in a sub­tle way. So how did they screw it up? Added a white edge and a drop shad­ow, made the cor­ner of the L curved and changed the font of the la­bel. That's a very ba­sic thing to do to mod­ern­ize the brand, but it doesn't work with the orig­i­nal. The point of the orig­i­nal is that the 'L' and the 'A' and the two 'T's are con­nect­ed, and adding an edge and drop shad­ow to them and keep­ing them con­nect­ed is odd. It's adds a 3D feel­ing while the con­nec­tions are still scream­ing 2D. And it dis­turbs the ten­sion the di­a­crit­ic had with it's weight rel­a­tive to the prox­im­i­ty to the 'A'. What hap­pens in the new de­sign is that the top part where the 'T' meets the 'A' near the di­a­crit­ic is a mess, and in the small­er rep­re­sen­ta­tion on the side of the pack­age the white edge around the di­a­crit­ic is sud­den­ly miss­ing? What's that all about?


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